It’s a Penalty is working to end abuse, exploitation and trafficking globally.

Join Us in Miami for One Day - Make a Difference in Someone's Life Forever.

Saturday, January 25, 2020

For Super Bowl LIV, we're working with the biggest names in football, international airlines, hotels, governments, law enforcement agencies, corporations, NGOs and the general public to achieve change for people and children who become vulnerable to abuse, exploitation and trafficking.

What Can I Do?

People often ask me "What can I do to help stop human trafficking?"

Next February, Super Bowl LIV will be held in Miami at Dolphin Stadium. It's a Penalty's Project Hope is a great way to raise awareness about human trafficking.

Come join us on Saturday, January 25, 2020 to spread awareness and hope. Then enjoy the game on February 2nd, 2020.

If you've volunteered to help bring awareness to the topic of human trafficking before, that's great! If not, don't worry, we'll pair you up with others and provide training.*

We'll all meet together in the morning at a downtown Miami location to prepare awareness kits for hotels & motels in the Miami area, then we'll participate in a brief training from A21, our founding partner.

We'll then form small teams to distribute the awareness kits to our team's assigned hotels & motels.

It's a Penalty will provide a T-Shirt for every one of our volunteers. Wear your comfortable shoes and get ready to make an impact!

*Due to the subject matter being discussed, please do not bring children under the age of 13.

Josh Miller

It's a Penalty Volunteer


Our Partners

It’s a Penalty's campaign will be launched in collaboration with our Founding Partner, A21, Hope for Freedom, JM Design Studio, N2 Gives, EndIt Movement and the official Super Bowl Host Committee. We're also partnering with the Women’s Fund Miami-Dade (official NGO of the Super Bowl in Miami), and we have the full support of the Florida State Attorney's Office.

What are the campaign's main goals?

To raise awareness among sporting fans and the general public about the issues and penalties for offenders; to educate about the signs to look out for and to equip visitors and locals in Miami with the tools to make a report.

What is the Campaign film?

High profile American Football players from the hosting team, the Miami Dolphins, and others including Aaron Rodgers, Andy Dalton, Benjamin Watson, and Nick Foles will deliver an impactful message on a new campaign 30 second film, which will be shown inflight by American Airlines and British Airways to a potential audience of 20 million airline passengers.

Is human trafficking a big problem in Miami?

Yes, in addition to the influx of people from all over the nation during the Super Bowl, Miami is a gateway from many locations around the world.

  • Children as young as 12 years old are being sold for sex in the U.S. In Miami, there are documented cases of child sex trafficking as young as 13-years old
  • More than 100,000 children are sold for sex in the U.S. each year
  • 83% of sex trafficking victims in the U.S. are U.S. citizens
  • Miami has the fourth highest rate of calls per capita made to the National Human Trafficking Hotline in 2017 (Polaris);
  • Florida as a state has the third highest rate of human trafficking cases reported (Polaris)

2019 Campaign Results in Atlanta


Airline Passengers Reached


People Reached through Media Coverage


Sex Trafficking Victims were Rescued


Super Bowl Volunteers Trained to Spot the Signs


Arrests were Made by the FBI Task Force

Register Now

Bring your spouse, friends or children 13 years or older.

The majority of victims are between 13-18 years old, although the under-13 victim population is growing.

Terre de Hommes, 2016
Scroll to Top